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Everything we have written about templates, motion and AI video.
Everything we have written about templates, motion and AI video.
AI video stopped being one thing in 2026. This field report maps how it split into three distinct camps — Avatar Agents that synthesize a presenter, Generator Agents that sample footage from a prompt, and Motion Agents that call branded templates and render deterministic video — and documents the state of each with sourced market and company data. It covers the market's ~20% CAGR, Synthesia's $4B raise and HeyGen's enterprise base, Sora 2's launch-and-shutdown arc against Kling's revenue and Runway's world-model pivot, and the deterministic-vs-generative divide that decides which camp fits branded, repeatable video.
